• Sulfate and Paraben Free
• Canadian Made - formulated and produced by Canadian technologies
• Cruelty Free - never tested on animals, just humans!
• pH balanced - maintains natural pH of your hair
• Formulated with at least 50% Plant-Based ingredients
• Silicone Free - we use plant-based silicone replacement ingredient that mimics the smooth, shiny and resilience of silicone
• Color Safe
• Force Flex Bond multiplier
• AOB was specifically made for all hair types