- Sulfate and Paraben Free
- Canadian Made - formulated and produced by Canadian technologies
- Cruelty Free - never tested on animals, just humans!
- pH balanced - maintains natural pH of your hair
- Formulated with at least 50% Plant-Based ingredients
- Silicone Free - we use plant-based silicone replacement ingredient that mimics the smooth, shiny and resilience of silicone
- Color Safe
- Force Flex Bond multiplier
- AOB was specifically made for all hair types